52
cat scratcher refill
Worth a lookShows low returns (0.7%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.27–$34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,278.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 54K searches