72
cat scratch pad
Launch itA $1.5M/yr market growing +17.0% this quarter with returns at 0.9% — clears our launch bar.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 1.4M searches
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Good$7.03–$35.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,277.15avg incumbent reviews — the moat a new listing must climb