55
cat scratch door protector
Worth a lookShows beatable incumbent ratings (4.2★), but a small market ($51K/yr) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Price range
Great$8.50–$34.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,618.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 81K searches