48
cat scratch deterrent for furniture
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.13–$22.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,071.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 74K searches