35
cat rope toy
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,746.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$157K$157K/yr · 173K searches
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Price range
Bad$6.30–$9.61cheapest to priciest tracked listing — scored on the share inside $15–$100