60
cat pool
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Review moat
Good783.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$8.09–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 146K searches