48
cat plates
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Price range
Good$4.46–$32.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,635.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 76K searches