62
cat pad
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Great$7.77–$67.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$360K$360K/yr · 288K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad14,650.5avg incumbent reviews — the moat a new listing must climb