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cat litter mat
Launch itA $6.5M/yr market growing +7.6% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 5.5M searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.63–$31.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Bad13,225.82avg incumbent reviews — the moat a new listing must climb