55
cat houses
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$40.29avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.77–$148.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,349.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 240K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale