44
cat gate for doorway
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$16.82–$78.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.27avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 752K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 6% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,490.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand