66
cat food
Launch itA $78.2M/yr market growing +4.1% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$78.2M$78.2M/yr · 27.5M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Good$4.84–$39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,418.4avg incumbent reviews — the moat a new listing must climb