66
cat food pouches
Launch itA $3.1M/yr market growing +12.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.0M searches
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Great$12.56–$57.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,144avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand