49
cat fish toy
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Market size
Good$297K$297K/yr · 335K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$7.69–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,776.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch