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cat door stopper
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 6% kills the launch gate
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.97–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$121K$121K/yr · 174K searches
Review moat
Okay3,902.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf