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cat door for wall
Skip itSoft demand (-5.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.35avg listing price — sweet spot $15–$100
Price range
Great$9.87–$97.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$122K$122K/yr · 76K searches
Returns
Okay5.7%return rate — above 6% kills the launch gate
Review moat
Bad5,186.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch