40
cat dna test kit
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good715.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.17avg listing price — sweet spot $15–$100
Market size
Good$551K$552K/yr · 162K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad$84.34–$243.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand