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cat diapers
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Review moat
Great497.7avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.35–$26.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good$320K$320K/yr · 430K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 6% kills the launch gate
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand