70
cat deterrent indoor
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great$8.14–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,902.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch