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cat costume
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.66–$44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good829.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$403K$403K/yr · 3.2M searches
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Returns
Okay5.9%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale