60
cat chew
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Market size
Bad$99K$99K/yr · 103K searches
Review moat
Bad5,049.02avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.81–$18.68cheapest to priciest tracked listing — scored on the share inside $15–$100