37
cat chain
Skip itPrices mostly outside the sweet spot ($5.16–$15.60) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good748.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 212K searches
Price range
Bad$5.16–$15.60cheapest to priciest tracked listing — scored on the share inside $15–$100