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cat carpet protector for doorway
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$10.01–$22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay1,602.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$73K$73K/yr · 85K searches
Competition
Bad84%top-5 click share — a locked-up shelf