50
cat calming
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$19.45avg listing price — sweet spot $15–$100
Price range
Great$8.93–$33.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$410K$410K/yr · 154K searches
Review moat
Okay3,630.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf