65
cat brush
Launch itA $4.4M/yr market growing +29.0% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 3.5M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$5.74–$31.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,864.35avg incumbent reviews — the moat a new listing must climb