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cat broth
Launch itA $1.5M/yr market growing +4.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 775K searches
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,124.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.82–$29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch