62
cat balls
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$614K$614K/yr · 841K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.34–$21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Review moat
Bad5,255.93avg incumbent reviews — the moat a new listing must climb