54
cat back scratcher
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($67K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Price range
Great$8.71–$33.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,823.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 72K searches