60
cardboard cat house
Worth a lookShows a sweet-spot price point ($26.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.59avg listing price — sweet spot $15–$100
Price range
Great$12.21–$81.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$368K$368K/yr · 800K searches
Review moat
Good1,480.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch