54
can cover
Worth a lookShows low returns (0.9%), but a small market ($76K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,262.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.27avg listing price — sweet spot $15–$100
Price range
Okay$4.20–$18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$76K$76K/yr · 96K searches