70
calming collar for dogs
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Price range
Great$11.23–$55.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$499K$499K/yr · 314K searches
Review moat
Good1,087.72avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse