82
calming chews for dogs
Launch itA $6.2M/yr market growing +38.7% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 3.7M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$21.68avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.12–$47.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+38.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,529.91avg incumbent reviews — the moat a new listing must climb