70
bug house
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Price range
Great$9.09–$37.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,109.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$293K$293K/yr · 312K searches