58
box turtle food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Growth
Great+87.7%90-day search growth — must beat 0% to launch
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Price range
Good$3.83–$41.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,672.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$136K$136K/yr · 59K searches
Brand share
Bad92%top-5 brand share — brand-locked demand