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bone broth for dogs
Launch itA $2.2M/yr market growing +3.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.1M searches
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Price range
Great$4.96–$51.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,286.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand