47
blind dog halo
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$47.73avg listing price — sweet spot $15–$100
Review moat
Great350.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 192K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$13.82–$509.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 6% kills the launch gate