65
bird pellets
Launch itA $1.8M/yr market growing +16.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$30.23avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 555K searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Great28%top-5 click share — an open shelf
Price range
Okay$7.97–$180.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,040.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand