60
bird nest
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good636.69avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.93–$33.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$224K$224K/yr · 611K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch