63
bird cage
Launch itA $2.6M/yr market growing +15.5% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 4.1M searches
Avg price
Great$74.25avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,306.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.36–$185.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale