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biotin for horses
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$58.82avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$19.15–$121.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great490.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 20K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand