59
betta fish
Worth a lookShows a sweet-spot price point ($40.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$40.82avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Market size
Good$510K$510K/yr · 622K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,034.13avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.85–$400.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch