49
betta filter
Skip itSoft demand (-8.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.52avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Returns
Okay3.5%return rate — above 6% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,541.49avg incumbent reviews — the moat a new listing must climb
Market size
Okay$181K$181K/yr · 167K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.91–$314.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch