43
betta cave
Skip itPrices mostly outside the sweet spot ($5.80–$15.42) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,132.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 149K searches
Price range
Bad$5.80–$15.42cheapest to priciest tracked listing — scored on the share inside $15–$100