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bentonite cat litter
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$28.90avg listing price — sweet spot $15–$100
Price range
Incredible$18.51–$46.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$966K$966K/yr · 333K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad16,683.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand