63
beef jerky for dogs
Launch itA $3.0M/yr market growing +7.2% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 1.1M searches
Competition
Great25%top-5 click share — an open shelf
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Price range
Good$4.78–$30.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,118.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand