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basking bulb
Worth a lookShows searches that convert (12.1% search→purchase), but soft demand (-11.9% this quarter) keeps it on the watch list.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.13–$30.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$424K$424K/yr · 219K searches
Review moat
Okay1,773.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.9%90-day search growth — must beat 0% to launch