47
ato
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$57.52avg listing price — sweet spot $15–$100
Review moat
Great321.06avg incumbent reviews — the moat a new listing must climb
Market size
Good$473K$473K/yr · 382K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 6% kills the launch gate
Price range
Okay$10.42–$244.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch