46
aquarium soil
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.51avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Price range
Great$9.13–$59.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good$434K$434K/yr · 376K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,704.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-27.4%90-day search growth — must beat 0% to launch