47
aquarium filter pad
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,630.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.05–$23.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 45K searches