56
antibacterial wipes for dogs
Launch itA $2.5M/yr market growing +15.0% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 674K searches
Avg price
Great$20.65avg listing price — sweet spot $15–$100
Price range
Good$6.57–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,128.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand